Hyperreality of #BlackLivesMatter Movement on Social Media

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations many U.S. states. Issues pertaining racism relation event, people protested demanding justice. demand for justice then went into a wave massive global protests both offline online realities—the was widely used media when were held. even became trending topic several platforms, as if everyone concerned about issue aiming same purpose. However, we might find posts neither nor related case. Some users put though their content substance not related. phenomenon led condition questioning reality from simulation reality. method this analysis which measures sentiment comments Twitter Instagram. found networking sites mobilised movements they directly movement. On other hand, activism reduced true meaning Therefore, could be seen any longer form ending violence, but merely gain more digital presence Keywords: Black lives matter, movement, media, hyperreality, activism.